Luke Clark
Author
Luke Clark is a Professor in the Department of Psychology at the University of British Columbia, and he directs its Centre for Gambling Research. His research asks why some gambling products hold a player’s attention for so long, and how beliefs like the gambler’s fallacy and the illusion of control shape the bets people end up placing. He also studies what online behavioural data can reveal about players who might be at risk. To answer these questions he draws on psychology, neuroscience and data from actual gambling sessions, using them to make better sense of online betting, casino games and the harm that can come with them.
Last updated:
29.07.2026